Manager - M&C (Business Campaign & Analytics)
Hong Leong Bank
- Malaysia
- Permanent
- Full-time
- Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
- Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to non-technical stakeholders – effectively bridging barriers between technical data scientists and business lines.
- Effectively communicate & visualise data-driven insights with bank-wide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
- Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements – in order to unlock organic growth, including but not limited to up-selling & cross-selling opportunities in each customer journey.
- Work with cross-functional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
- Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into always-on customer journeys with real-time data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).
- Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
- Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a data-driven future.
- Upskill & maintain stability in a team that is aligned to – and focused towards – projects with the highest business impact.
- Drive accountability with a clear effort/reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage cross-functional stakeholders themselves when faced with temporary operational gaps.
- Lead by example by establishing a positive and healthy working environment.
- Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
- Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of always-on customer journey.