Senior Executive, Digital Marketing

Rakuten Trade

Kuala Lumpur
Permanent
Full-time

1 month ago

Responsible for the execution of marketing and communications’ initiatives via digital channels such as social media, online media, influencer marketing, affiliate marketing and EDMs. A self starter, this role creates social media postings in a timely fashion, proposes and initiates corrective support and sustenance plans based on actionable insights.This person also supports “level up” initiatives onto NYSE/NASDAQ / Hong Kong Exchange.Duties and ResponsibilitiesDigital Strategy and Planning:

Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive business objectives.
Collaborate with cross-functional teams to align digital initiatives with overall business goals.
Foster collaboration with internal teams to integrate digital strategies seamlessly with other marketing initiatives.
Perform User Acceptance Testing (UAT)
Stay abreast of breaking news and technology trends
Be aware of evolving consumer trends and anticipate expected changes through service enhancements
Gather market intelligence through mystery shopper efforts
Work closely with the immediate supervisor on a day-to-day basis.

Social Media Management:

Oversee the management of the company's digital footprint (website, social channels, SEM, SEO, forums, etc), ensuring a seamless user experience and optimal online visibility.
Implement SEO strategies to improve search rankings and drive organic traffic.
Lead social media marketing efforts to build brand awareness and engagement.
Monitor social media trends and competitor activities to capitalize on emerging opportunities.

Content Marketing:

Collaborate with content creators to develop compelling and relevant content for various digital platforms.
Implement content marketing strategies to position the company as an industry thought leader.
Create 20-day social content relevant to the business / industry
Ideate marketing campaigns end to end (incl: content writing, 360 communication plan)

Paid Marketing:

Develop and optimize paid advertising campaigns across digital platforms to maximize reach and ROI.
Stay updated on industry trends and emerging advertising opportunities.
Oversee the planning and execution of targeted email marketing campaigns to nurture leads and retain customers.

Data Marketing:

Implement segmentation and personalization strategies for effective communication.
Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
Provide actionable insights and recommendations for continuous improvement.

Qualifications

Possess at least a Bachelor’s Degree in Business (Major in Marketing) or Mass Communication (Major: PR / Advertising) or equivalent
Minimum 1 year working experience in a relevant field (excludes internships)
Good knowledge of Microsoft Office, Excel, and PowerPoint
Excellent communication and presentation skills
Good English Language Proficiency (Written and spoken)
Energy, enthusiasm and passion for all things digital
Strong understanding of online consumer behaviour, key social media platforms and how they are used by individuals and brands

Bonus Skills

Experience in SEO, FB and Google Analytics
Experience in creating and managing social media paid and non paid channels
Previous financial / investment / agency experience
SQL
Securities Commission Module 6 & 7

Rakuten Trade

Apply Now