Head of Performance Marketing

Kuala Lumpur
Permanent
Full-time

29 days ago

About UsIntrepid Asia is a leading e-commerce and Digital Solutions Provider in Southeast Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state-of-the-art in-house Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services, which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.We are growing rapidly, and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful e-commerce business end-to-end.The RoleAs a Head of Marketing, you will be responsible for building and managing a team of performance marketers and overseeing a number of Brands’ digital marketing activity on ecommerce marketplaces (Lazada, Shopee) and brand.com( Google, Facebook, TikTok) for Singapore and MalaysiaStrong project management to ensure timely deliveries to clients, campaigns and regional teams. You will work closely with various internal and external departments, including, but not limited to, Key Account Manager, Performance Marketing Specialists, Production, Design and Operations to ensure smooth execution and planning for your marketing campaigns. This role will lead key accounts and provide e-commerce executional support to the team.Your responsibilities will include:

Lead SG+ MY portfolio and a group of marketers to achieve client and company goals
Develop and advise on eCommerce marketing & campaign strategies for clients across the marketplaces, platforms, and properties, in accordance with their brand goals and current trends.
Ensure consistent and efficient planning, execution, analysis, and optimization of visibility campaigns as per the brand’s objectives to ensure a stellar customer experience
Review the performance of key metrics against set goals, benchmarks, and previous performance
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work closely among internal stakeholders, clients, and platform SPOCs to ensure a comprehensive approach
Constantly raise the bar for eCommerce practice by regular evaluation of our offering and adoption of best-in-class services, technology & processes.
Support your team comprising or execs, sr execs and manager to ensure excellence in driving Marketing for the markets
Establish relationship with client to ensure revenues and identity other revenue opportunities
Build strong relationships with digital partners platform (ie. Lazada and Shopee)
Ability to drive Full Funnel Marketing will be added advantage

Who we look for – the ideal profile:

Bachelor's Degree or equivalent
Minimum 6+ years of relevant work experience in Marketing– Ecommerce, specifically knowledge of Lazada, Shopee and TikTok platforms OR/AND working in a full-funnel set-up (Google, Meta, Dv360)
If you have worked in Commercial teams in e-commerce setups you may also be considered
Team management experience is a must
Strong analytical skills and can make suggestions based on perceived data
Project management for meeting deadlines and managing team and tasks
Strong interpersonal, relationship and communication, listening and negotiation skills
Ability to develop a brand ecommerce strategy and translate this into annual & monthly activation plans
Lead Business Reviews confidently with excellent presentation skills
Experience in developing digital campaign plans across brand and acquisition objectives
Analytical skills to analyze data and make performance improvement suggestions
Excellent written and spoken English
Good excel and powerpoint skills

What we offer:

Competitive compensation package
Autonomy to lead high-impact projects with top-tier brands.
Professional, high-paced, open, fun, collaborative and international team and culture
Ample opportunities for professional development and career growth
The chance to shape brand success across Southeast Asia’s digital commerce ecosystem.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties#LI-YT1

Intrepid Group

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