APPENDIX 1 Job Description JOB TITLE ASSOCIATE CUSTOMER RELATIONSHIP MANAGER (ACQUISITION) GRADE : SE/Mgr NAME REPORTING RELATIONSHIPS JOB TITLE FOR 3.1 REPORTS DIRECT TO BRANCH MANAGER (SPOKE) Acquisition of New-To-Bank PBAP customers Deposit (FD/CASA) growth 3.2 REPORTS INDIRECTLY TO Job Purpose To provide excellent customer service to all Alliance Personal (AP) / Privilege Banking (PB) customers leads provided for all deposit campaign outreach. The primary role is to win back customer below threshold and to reactivate inactive PB customers in the bank database. Responsible to grow CASA growth from Existing-To-Bank (ETB) and acquiring New-To-Bank (NTB) customers for AP/PB as well as housekeeping including adherence to compliance sales processes of the department. KEY RESPONSIBIITIES SALES PLANNING Work as a team maker to solicit sales by identifying cross sell opportunities among ETB customers, as well as relationship deepening. To access and identify leads from various sources/channels as sales referrals of acquisition effort. Active participation and support in every aspect of marketing acquisition activities: - i.e customer events, marketing events, campaigns and product launches. To work on acquiring New to Bank clients (Hunter) KEY RESPONSIBIITIES (cont'd) ADMINISTRATIVE / COMPLIANCE / AUDIT Review and identify opportunities for service/process improvements by develop/implement action plans Review and highlight any process/service gap and to ensure compliance in place. Reactivate and winback PB clients below AUM Actively participate in all product & compliance, meetings. Participate in any project or assignment by immediate supervisor and Head of Department. Ensure proper sales compliance whilst build up new client portfolio. KEY RELATIONS Working Relations (INTERNAL & EXTERNAL) Regular Contacts Nature of Purpose Internal CSH/RH Branches Sales & service and customer Experience Reporting of Sales & Service performance HR Training & Annual Leave Management External Customers Business Partners Customer Service/Sales Sales 7 CONTRIBUTES TO Maintaining and exceeding Service Standards Ensuring exceptional customer experience Sales referral and acquisition Active database cross selling Product bundling NTB Campaigns Member get member campaigns High Net-worth planning with CSH Develop appropriate corrective actions Review transactions and account openings to ensure compliance with KYC & AML. Identify through customer survey areas of improvement Efficient administration and management AUTHORITIES Empowerment Matrix ( As per management discretion) APPROVAL PROCESS SIGNED DATE JOB HOLDER IMMEDIATE SUPERIOR DEPT HEAD 10 EXPERIENCE/KNOWLEDGE REQUIRED Skills Customer Service / Service Quality Time Management Flexibility to Change Teamwork Communication Planning / Organization Sales Management Proactive / Initiative Problem Solving / Decision Making / Analytical Thinking EXPERIENCE/KNOWLEDGE REQUIRED (cont'd) Knowledge A university degree (in relevant disciplines) or its equivalent Certified - FMUTM, CEILI preferred Experience At least 2-3 years workings with wealth management experience from the Financial industry Experience in high net worth segment will be added advantage Compliance requirements For Persons Dealing in Unit Trust & Insurance Must register with the Federation of Malaysian Unit Trust Managers (FMUTM); Must pass the Unit Trust Examination conducted by FMUTM; Must pass CEILI, PCE (Life & General) for those who sell Bancassurance products; Must not be below 21 years of age; Must possess at least Grade 3 SPM or its equivalent as determined by FMUTM; Honest, of good character, good repute, efficient, reliable and have high integrity. Individual must not have been : found by a court or other competent authority to have acted fraudulently or dishonestly; convicted of a criminal offence; or Censured or reprimanded by, or denied/disqualified from membership of a professional or trade body; or a regulatory license, registration or similar approval has been refused or revoked. Not be an undischarged bankrupt, subject to bankruptcy proceedings and has failed to meet any judgment debt; Sign Statutory Declaration attesting to requirements set out in 5(a) to (c), 6 and undertaking to comply with SC's Code of Ethics and Standards of Professional Conduct. Show more Show less