Assistant Trade Marketing Manager

Reckitt Benckiser

Kuala Lumpur
Permanent
Full-time

1 month ago

We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.SalesOur Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.About the roleBecome the catalyst for market success as Reckitt's new Assistant Trade Marketing Manager. Dive into the heart of our marketing evolution, mastering the art of customer and market data to create compelling brand stories. Your role is pivotal in shaping the future of our products, ensuring they remain the favourites within homes and the healthcare sector. Join us and transform insights into actions, making our ambitious targets a reality in a role where your analytical prowess meets marketing innovation.Your responsibilities

Develop channel-specific 4P strategy and tactics.
Manage trade marketing budget and define channel trade marketing KPIs.
Translate brand marketing actions into customer marketing actions.
Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories.
Implement category strategies and vision across customers; lead and support the implementing of Reckitt's promotional strategy across customers, in line with brand priorities and media plans.
Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
Develop 'Go to Market” strategies for all category reviews with major customers.
Develop, initiate, and execute customer engagement programs for channel involved.
Continuous understanding on external factors and competitor's activities of the channel involved.
Contribute to forecast accuracy via timely and accurate input into forecasting process.

The experience we're looking for

3-5 years of prior trade marketing experience within FMCG industry experience in either: Sales/Key Account function would be an added advantage.
Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
Demonstrate commercial understanding of business issues/opportunities.
Strong understanding of sales and marketing strategy and planning issues.
Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
Strong communication skills, both written and oral (in English).

The skills for successTrade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial acumen, Strategy Execution, Operational ExcellenceWhat we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser

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