Sales Manager

Nasty Holding Sdn Bhd

Kuala Lumpur
Permanent
Full-time

20 days ago
Apply easily

Sales Manager International MarketsLocation: Malaysia (HQ)
Department: International Business Development
Industry: Vape / FMCG / Tobacco
Employment Type: Full-Time
Reports To: Sales Director/Market DirectorAbout NSTYNSTY is a global powerhouse in the vape industry, operating across 83 countries and 5 continents. We specialize in Electronic Nicotine Delivery Systems (ENDS), delivering innovation through premium disposables, e-liquids, and nicotine pouches. As we expand further into international markets such as South Africa, the Middle East, and Southeast Asia, we are seeking elite sales talent to lead and grow these territories.Position SummaryAs Sales Manager International Markets, you will be the front-runner responsible for developing and managing distribution channels, increasing sell-through, and executing market expansion strategies for assigned countries. This role requires a builder mindset, with strong business acumen, execution focus, and the ability to work across different market dynamics.You are not just closing sales you are building territories.Key ResponsibilitiesMarket OwnershipDevelop and execute go-to-market strategies for assigned international territoriesIdentify high-potential markets and key cities for focused sales penetrationConduct market research to understand regulatory landscape, competitor movement, and pricing benchmarksPartner & Channel Development

Acquire, onboard, and manage regional distributors, wholesalers, and key retailers

Negotiate trade terms, pricing models, and sales targetsBuild strong, long-term relationships with partners to ensure market growth and loyaltySales Execution & ForecastingDrive Sell-In, Sell-Thru, and Sell-Out and monitor product movement at every levelAnalyze sales reports, forecast reorders, and manage inventory turnoverEnsure sales performance aligns with company targets and reporting standardsMarket ActivationCoordinate with marketing and trade teams to roll out campaigns, sampling, POSM, and visibility programsEnsure consistent execution across markets to support brand presence and velocityGather market feedback and provide insights to product, marketing, and R&D teamsReporting & CoordinationProvide detailed weekly, monthly, and quarterly sales reportsCollaborate with internal departments: supply chain, finance, marketing, legalTravel occasionally to assigned countries for partner meetings and activationsIdeal Candidate ProfileRequirementBackgroundFMCG, tobacco, supplement, or high-compliance consumer productsExperience48 years in international or export sales, preferably managing South Africa, MENA, or Asia️ SkillsetDeep understanding of distributor/channel sales, margin structures, RTM strategiesMindsetBusiness-builder, not just a salesperson; KPI-driven, resilient, and strategicLanguageFluent in English; bonus if you speak Arabic, French, or other relevant market languagesMobilityWilling to travel regionally for market development and partner engagementWhat We OfferCompetitive salary + performance-based commissionGlobal career exposure and growth opportunitiesAutonomy to lead and shape assigned marketsHigh-performance culture with a winning teamStrong internal support from logistics, marketing, and product teamHow to ApplyEmail your CV and a short note on why youre the perfect fit to:hiring@nastyworldwide.com

Nasty Holding Sdn Bhd