Market Intelligence Manager (FMCG)

Michael Page

  • Petaling Jaya, Selangor
  • RM 168,000-180,000 per year
  • Permanent
  • Full-time
  • 2 days ago
  • Apply easily
The Market Intelligence Manager is responsible for gathering, analyzing, and reporting on market data to inform business strategy. This involves conducting both qualitative and quantitative research, analyzing trends in consumer behavior and competition, and translating these insights into actionable recommendations.You will be a key driver of the business strategy by translating market insights into actionable plans:
  • Conduct In-Depth Research: You will lead both qualitative and quantitative research, including surveys, interviews, and field visits, to understand consumer behavior, market trends, and competitor strategies.
  • Analyze data and Reporting: You will analyze research data to identify new opportunities, potential risks, and compelling product propositions. You will then transform this data into clear, high-impact reports and presentations, including designing PowerBI dashboards to influence strategic decision-making.
  • Go-to-Market Strategy: You will play a crucial role in defining and executing our go-to-market plans by identifying target customer segments, recommending pricing strategies, and proposing new markets for expansion. You will also collaborate with R&D and Brand Marketing to develop and launch new products.
  • Stakeholder Management: You will work closely with Product, Marketing, Sales, and Leadership teams, presenting your findings and recommendations to guide their decisions. You will also help build an insights-driven culture by training internal teams on how to effectively use customer data in their planning.
Get noticed quickly!Maximise your application potential!A successful Market Intelligence Manager should have:
  • A degree in Marketing, Business, Data Analytics, or a related field.
  • Proven expertise in market research and data analysis within the FMCG industry.
  • Strong proficiency in data visualization tools and analytical software eg. Power BI, Tableu, Nielsen, Kantar.
  • An ability to interpret complex data and present it in an understandable format.
  • Excellent communication and collaboration skills to work effectively with various teams.
  • A proactive mindset with a focus on delivering actionable insights.
Our client is an established FMCG company who is one of the major players in their category. They host various brands as pantry staples. With a focus on innovation, quality, sustainability, coupled with a strong distribution network, the brands continue to secure its credibility in the market.
  • Competitive annual salary.
  • Attractive benefits, including seasonal gifts and parking subsidies.
  • Opportunities to work in a collaborative and data-driven environment.
  • Access to ongoing professional development and training programs.
  • Engagement in impactful projects within the FMCG industry.
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Michael Page