Medical Representative - GP
- Kuala Lumpur
- Permanent
- Full-time
- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual
Customers, meet/exceed sales targets for assigned product(s) within the allocated territory and
achieve related quantitative/ qualitative field force KPIs * Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company andindustry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established
local compliance processes are followedDuties and Responsibilities:
- Sales Achievement in the assigned territory
- Territory sales accountability (e.g. sales value, units, market share% etc.)
- Ensure formulary listing and availability of BI products as required
- Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
- Identify opportunities to grow/expand relevant customer universe for BI promoted brands
- Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence
- Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
- Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
- Comprehend, integrate and execute ICPs into MCCPs
- Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
- Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
- Orchestrate Exceptional Customer Experience
- Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them.
- Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
- Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
- Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
- Superior Customer Engagement Capability (Knowledge & Skills)
- Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
- Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.).
- Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
- Comply with local regulations, industry and the BI Code of Conduct
- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
- Take prompt and necessary actions on issues of compliance and Pharmacovigilance
- Be a role model in compliance with local regulations, industry and the BI Code of Conduct
- Regular Reporting
- Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
- Bachelor's degree
- Selling skills applied across a diverse range of channels
- Multi Channel Cycle Planning (MCCP) and execution
- Customer Relationship Management
- Self development / learning
- Communication skills
- Planning and organizing skills to collaborate with other customer facing personnel
- IT literacy
- Direct selling experience in healthcare industry is advantageous