CRM Executive
Zalora
- Kuala Lumpur
- Permanent
- Full-time
- Create, produce and implement creative digital marketing campaigns and strategies to answer the needs of relevant customer segments.
- Take ownership of the operation and performance across multiple communication channels such as newsletter, app push notification, In-app messages and SMS
- Understand the customer lifecycle and purchase behavior to produce detailed analysis on marketing campaign effectiveness and optimise iteratively.
- Be an advocate of the customer’s experience to continually create WOW moments.
- Coordinate across departments to plan and prepare relevant content for subscribers.
- Utilise digital technology and creativity to push the boundaries of the CRM experience.
- Assist in the optimisation of other relevant CRM related communications to broaden understanding of CRM
- Highly proficient in written and spoken English
- Passionate about delivering fashion effectively to customers through creativity, copywriting and digital technology
- Enjoy the challenges of a fast-paced environment
- Highly adaptable, meticulous and able to think critically
- Strong willingness to learn and grow independently
- Diligent and organised in execution
- Good communication skills
- Proficiency in HTML is a plus