Conversion Rate Optimization (CRO) Specialist
Mindvalley
- Kuala Lumpur
- Permanent
- Full-time
- A/B and Multivariate Testing:
- Assist in conducting A/B tests and multivariate tests to fine-tune conversion rates and user experience.
- Analyze test outcomes to inform further optimization strategies.
- Analytics and User Behavior Analysis:
- Utilize tools like Google Analytics, Hotjar, and VWO to study user behavior and identify optimization opportunities.
- Support data-driven decision-making processes by interpreting analytics insights.
- Cross-functional Collaboration:
- Work alongside marketing, design, and development teams to implement effective CRO strategies.
- Ensure cohesive execution of optimization practices across all digital touchpoints.
- Landing Page and Content Optimization:
- Aid in the development and refinement of landing pages and CTAs to maximize conversion potential.
- Engage in content optimization efforts for enhanced user engagement and conversions.
- Customer Insights and Market Trends:
- Facilitate the collection of customer feedback through surveys and feedback tools to grasp customer needs and pain points.
- Stay abreast of the latest CRO, UX/UI design, and digital marketing trends to continuously improve strategies and techniques.
- CRO Principles and A/B Testing: Basic knowledge of conversion rate optimization and experience with A/B testing methodologies to enhance website performance.
- Web Analytics Tools: Familiarity with tools such as Google Analytics, Optimizely, VWO, or similar, for analyzing user behavior and optimizing conversion paths.
- Data Analysis: Strong analytical abilities with a knack for interpreting data to make informed marketing decisions.
- Web Development Basics: Understanding of HTML, CSS, and JavaScript preferred, to effectively collaborate with technical teams in implementing CRO strategies.
- Communication: Excellent communication skills to effectively collaborate with cross-functional teams and articulate insights and strategies.
- Teamwork: Ability to work cohesively with colleagues across various departments to achieve common goals.
- Creative Thinking: Creative mindset with an attention to detail, essential for innovating and refining conversion strategies.
- Continuous Learning: Commitment to staying updated on industry trends and best practices in CRO, UX/UI design, and digital marketing.
- Bachelor's degree in Marketing, Business, Psychology, or a related field is preferred.
- 1-2 years of experience in digital marketing, CRO, performance marketing, or a related field.
- Nice to have: Experience with UX/UI design principles, certification in Google Analytics, and familiarity with paid media strategies for enhancing CRO outcomes.