Who are we?Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.Job SummaryWe are seeking a dynamic Marketing Manager to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making for Malaysia and rest of Southeast Asia region. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.You will be responsible for analysing account behaviour, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.ResponsibilitiesStrategic Planning & CollaborationPartner with field sales to develop territory- and account-level marketing plans that drive pipeline generation and accelerationAlign closely with sales, technical, and business strategy teams to ensure unified messaging and measurable outcomesCollaborate with global and regional demand generation teams to integrate ABM efforts with broader campaignsEvent Planning & ExecutionDesign and execute high-impact in-person and virtual events (e.g., roundtables, roadshows, account-specific engagements) to deepen relationships and accelerate deal velocityProvide on-site support for partner and customer-facing events, particularly in Malaysia and the PhilippinesEnsure flawless execution through strong project management and attention to detail across logistics, timelines, and stakeholder coordinationSales Enablement & Lead ManagementImplement structured follow-up processes for all generated leads, including outreach strategies and appointment settingEquip sales teams with tailored content and insights to support outbound efforts and improve conversion ratesData Analysis & InsightsAnalyze account behavior, engagement signals, and intent data to inform marketing strategies and sales outreachTrack and report on key metrics such as pipeline influenced, deal velocity, and revenue contribution.Continuously refine programs based on performance data to maximize ROIBudget & Vendor ManagementManage marketing budgets with discipline and transparency to ensure optimal resource allocationOversee vendor relationships and ensure timely delivery of services aligned with campaign goalsProvide regular performance reporting to stakeholders, highlighting successes and areas for improvementQualificationsEducationBachelor’s degree in Marketing, Business Administration, or a related fieldMaster’s degree is a plusExperienceMinimum 8 years of B2B marketing experience in the technology sector (SaaS, cloud services, or data center solutions preferred)Proven track record in enterprise-level field marketing within international organizations.Demonstrated success in collaborating with sales teams to drive measurable pipeline impactIndustry KnowledgeDeep understanding of the cloud and data center industry in Malaysia and Southeast AsiaFamiliarity with enterprise buying behavior, especially in regulated sectors like finance and manufacturingAwareness of regional market dynamics, cultural nuances, and regulatory environmentsSkillsStrategic marketing planning and executionStrong project management and organizational skillsHigh attention to detail in managing budgets, logistics, and reportingProficiency in CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Marketo, Eloqua)Experience with ABM platforms (e.g., 6sense, Demandbase, Terminus)Excellent communication and interpersonal skillsAnalytical mindset with the ability to derive actionable insights from dataFluency in English; additional regional languages are a plusPersonal AttributesResults-oriented and proactiveSelf-starter with a strategic mindset and a “can-do” attitudeAdaptable to a fast-paced, dynamic environmentCollaborative and team-orientedHigh integrity and professionalismInnovative and always looking to push boundariesEquinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
