Product Executive

  • Petaling Jaya, Selangor
  • Permanent
  • Full-time
  • 30 days ago
Job Purpose To manage product and brand management to ensure the Company's sales objectives are met profitably. To develop marketing plans and implement ATL & BTL activities. To conduct market evaluation and market analysis. To monitor and control A & P expenditure within budget allocation. To keep abreast with healthcare business activities and current market situation. Job Description Marketing Implementation Provide marketing plan & strategies to achieve the assigned product In-Market Sales Target, Product Profitability, Department Mission and Market Share Growth. Ensure that all activities (ATL & BTL) are planned and executed effectively to achieve the desired results within the Company's Code of Conduct & respective regulations. Maximize ROI on A&P spending. Provide and update product information and directions to sales team. Execute appropriate marketing activities to create product awareness and better disease understandings among healthcare professionals and end-users. Gather and analyse market data to enable to plan effective marketing and sales activities. Supply Chain Coordination Forecast In-Market commercial & FOC goods to ensure that all items have sufficient inventories at distributor within contract inventory level. Product Development Identify potential candidate for assigned product portfolio expansion together with market / competitor info. Evaluate R&D samples to ensure new products can be accepted by market. Evaluate sales & profitability to ensure new product development profitability. Job Requirement Candidate must possess at least Degree in Marketing/Pharmaceutical related education background Minimum 1-2 years' working experience in Marketing preferably in Healthcare or Pharmaceutical industry. Initiative, dedication, commitment, and a team player. Pleasant personality with good communication and interpersonal skills. Show more Show less

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