Senior Executive - School Marketing

Taylor's Education Group

  • Malaysia
  • Permanent
  • Full-time
  • 2 months ago
JOB PURPOSE

Taylor's College (TC) has a 5-decade long reputation of placing the best students in the top universities worldwide. TC aims to retain its reputation and position as the No. 1 college in Malaysia complementing the university in product offering and brand image.

Reporting to the Manager - School Marketing, the Senior Executive will be responsible to assist the Manager in the planning, leading and executing of the overall school marketing and digital engagement execution for Taylor's University and Taylor's College. The objective is to build, maintain and establish Taylor's as the preferred brand in the education industry and to drive interest, engagement and enrolment of students into Taylor's institutions. The position will lead the on-ground campaigns and engagement with targeted secondary schools plus assist the development and execution of digital campaigns and engagement, content hub and social platforms by creating compelling content, messaging and initiatives to support all school marketing, advertising, promotional, collaterals, and brand messaging/activities across the Institution's school marketing assets.

KEY RESULT AREAS / RESPONSIBILITIES
  • Lead the on-ground engagement initiatives with secondary school students and gatekeepers (teachers, principals, etc) to increase awareness of Taylor's College and strengthen relationships.
  • Works extensively with schools across the country (private, public, international, Chinese independent school) by helping to shape winning marketing and enrollment strategies.
  • Work closely with relevant internal stakeholders in the planning and execution of school marketing strategies to achieve overall commercial goals.
  • Any other responsibilities that may be assigned to you from time to time.
Secondary School Engagement
  • Support the designing of customer journey and identify touch points for multiple target groups within school marketing, i.e. (CY+1).
  • Raise the awareness and visibility of the brand by promoting it to external audience.
  • Act as the liaison between Taylor's with Ministry of Education (MOE), School gatekeepers and 3rd parties for all the initiatives executions of inbound (campus events) and outbound events (school campaign roadshow, talk and education fairs) for students and teachers.
  • Lead in the development, networking, and creation of new partnerships with schools nationwide (government, or international school) via regular visits and relationship building with school gatekeepers.
  • Ensure regulatory compliance by obtaining all required approvals from Ministry of Higher Education, Jabatan Pelajaran Negeri (JPN), Pejabat Pendidikan Daerah (PPD), schools (SMK, SMJK, SMK, SBP, etc.) and other relevant parties for all schools' campaigns and activities.
  • Contribute to the development of nurturing communication aligned with marketing calendar activities.
  • Plan, organize and execute all strategic initiatives as planned in an innovative, creative and energetic manner to recruit new students.
  • Achieve the overall national leads objective by deploying all initiatives via specific platforms.
School Marketing Digital Engagement
  • Assist in campaign executions driving apps download and registration.
  • Work alongside digital content team to develop content tailored to the secondary school market in partnership with product team and related stakeholders.
  • Support Taylor's as the most socially engaged education brand among secondary school students on digital platforms.
  • Assist in the creation and conception of the social media strategy, social media guidelines and content calendar.
  • Assist in the generation of community content, events, incentivize and escalate user-generated content as part of tactical implementation for the social media strategy and content calendar.
  • Interact with these communities online via relevant digital community platforms.
Administrative & Operations
  • Improve day-to-day operations to achieve optimal efficiency via development of effective evaluation methodology and measurement tools/reports.
  • Raising PR/PO & ensuring billing (invoice process) documents under A&P plans are booked & processed on time within approved budgets.
  • Track and ensure marketing expenses are within allocated and approved budgets.
  • Execute all School Marketing campaigns and activities within the planned timeline.
  • Ensure all School Marketing data is uploaded in Jarvis (sales force) within 5-10 working days post campaign/event.
  • Prepare and deliver post-campaign/event evaluation with clear measure of success as defined in the marketing objectives/KPI within 2 weeks of each campaign.
JOB SPECIFICATIONS

MINIMUM QUALIFICATION
  • Minimum of a Bachelor's degree in Marketing, Mass Communication, Advertising, Business, Event Management, Hotel/Hospitality Management or other relevant field
RELATED EXPERIENCE
  • Preferably at least 4 years of working experience, preferably in an educational institution, servicing schools
  • Thorough and precise in their work with a good attention to detail
  • Extroverted, outgoing personality and interpersonal skills
  • Have basic technical knowledge in using social media platforms and tools
  • Experienced in using, or willing and able to learn Adobe
  • Have strong quantitative, analytical and problem-solving skills
  • Highly organized and self-directed professional who knows what needs to be done and operates with a sense of urgency, focus and discipline
  • A fast learner with the ability to proactively gain external industry knowledge and continued learning
  • Portrays strong conviction and critical thinking skills, basic analytical skills, self-manage, and meet multiple objectives in a dynamic and fast-moving environment
  • Experience in presenting ideas to management level and stakeholders is an added advantage
COMPETENCIES (BEHAVIOURAL)
  • Entrepreneurial spirit and drive
  • Willing to work weekends and / or long hours if needed

Taylor's Education Group

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