General Manager

• Define and uphold brand identity, tone, and storytelling across all platforms
• Approve and guide seasonal campaign directions, key visuals, and product themes
• Lead brainstorming, creative briefings, and final approvals of brand assets and communications
• Lead strategic discussions and negotiations for brand collaborations, ambassador partnerships, and special campaigns - ensuring alignment with company values and positioning

• Create and manage integrated annual and seasonal timelines across design, production, branding, marketing, and social media
• Ensure timely product launches with campaign and production alignment
• Chair brand calendar meetings and milestone check-ins with all department managers
• Align cross-functional teams on timelines and creative direction for new launches, stores, or partnerships

• Develop and implement strategies to grow brand equity, reach, and revenue
• Oversee brand expansion plans, including entry into new markets, product verticals, or demographic segments
• Work closely with the CEO and DGM to evaluate and plan for physical store expansion opportunities, including new locations, pop-ups, and regional presence
• Identify new market opportunities, product lines, or customer segments in line with modest fashion trends
• Work closely with COO, international distributors to explore strategic partnerships
• Work closely with CEO & Sales team to analyze company sales data and performance

• Collaborate with department managers (Design, Production, Brand, Marketing, Social Media) to align team KPIs with brand goals
• Provide mentorship and feedback to develop high-performing creative and strategic teams through regular performance review
• Monitor and evaluate campaign, product, and sales performance - translating insights into action

• Bachelor's degree in Fashion Management, Marketing, Communications, or Business (MBA is an additional value)
• Minimum 8 years of experience in brand-building roles, preferably in fashion, modestwear, or lifestyle brands
• Demonstrated success in managing seasonal brand cycles and integrated campaigns
• Strong leadership skills with the ability to align diverse teams behind one vision

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