Are you a results-driven brand leader with a passion for consumer marketing and category growth A respected player in the FMCG sector is seeking a Senior Brand Manager to lead end-to-end brand and trade marketing initiatives across high-impact categories for Singapore. (This role is responsible for the Singapore market, however, based in Malaysia). Key Responsibilities 1. Brand Strategy & Execution Develop and implement comprehensive 360 brand plans and campaigns aligned with business goals. Drive initiatives across creative, media, promotions, shopper marketing, trials, and consumer relationship management. Ensure consistent brand expression across all channels. Lead performance reviews and provide actionable insights through monthly/quarterly/annual business updates. Execute brand operations in line with approved plans and budgets. 2. Consumer & Market Insights Leverage consumer data to shape compelling concepts that resonate with target audiences. Analyze market and competitor trends to anticipate shifts and guide strategic responses. Lead quarterly or ad hoc competitor reviews to identify threats and opportunities. 3. Agency Collaboration Manage day-to-day coordination with creative, media, PR, event, and promotional agencies. Align agency performance with KPIs and ensure timely, high-quality execution of campaigns. 4. Budget & P&L Responsibility Act as brand P&L owner and manage the marketing budget for optimal efficiency. Continuously assess investment effectiveness and recommend improvements where needed. 5. Team Leadership & Cross-functional Alignment Build and nurture a high-performing team through coaching, mentoring, and performance management. Foster cross-functional collaboration across commercial, digital, trade, and e-commerce teams. Lead by example with integrity, professionalism, and values-driven leadership. Set KPIs aligned with company brand and business objectives. Qualifications & Experience Bachelor&aposs Degree in Marketing, Business, or a related field. Minimum 10 years of experience in the FMCG industry, with at least 5 years in a leadership or middle management role. Strong understanding of the Singapore market and local consumer landscape. Solid experience in brand marketing, digital, shopper, and trade marketing. Proven success managing external agencies and campaign execution. Proficient in e-commerce platforms such as Shopee and Lazada. Analytical mindset with the ability to extract insights from complex data sets. Excellent interpersonal, communication, and stakeholder management skills. Confident decision-maker who can influence, lead teams, and resolve challenges effectively. Hands-on approach with strong initiative, accountability, and attention to execution. Show more Show less