Digital Marketing Specialist
FastLane Group
- Petaling Jaya, Selangor
- Permanent
- Full-time
- Developing and implementing SEO strategies to improve Google SERP rankings.
- Utilizing tools to monitor and analyze website traffic and performance metrics.
- Creating high-quality, engaging content for various digital platforms.
- Ensuring website content is reflective of branding strategies and user experience best practices.
- Execute SEO/SEM efforts to improve content strategy, link building, and keyword strategy, aiming for higher search engine ranking positions.
- Participation in content marketing strategy and offline marketing initiatives to drive leads, improve engagement, and increase brand awareness.
- Collaborating with the sales team to execute B2B marketing campaigns and lead generation initiatives.
- Staying updated on industry trends and emerging technologies in digital marketing.
- Any other ad-hoc tasks assigned by the management.
- Bachelor's degree in Marketing, Mass Communication, or a related field.
- Minimum of 3 years of proven experience in SEO, Google SERP Ranking.
- Basic knowledge in copywriting and article writing.
- Strong understanding of SEO principles and proficiency with SEO tools such as, Ahrefs, SEMRUSH, or Moz.
- Bilingual fluency in English and Chinese, with excellent written and verbal communication skills.
- Ability to work both independently and collaboratively within a team.
- Malaysian nationality.
- Knowledge of analytics/metrics, B2B marketing, and lead generation is a plus.
- Exposure to diverse markets in Hong Kong, Malaysia, Singapore, and beyond.
- 5-day work week.
- Hybrid Working Arrangement/Work From Home options.
- Competitive salary with performance bonuses.
- Comprehensive medical insurance coverage.
- Office locations near major transport hubs in Petaling Jaya, Malaysia.
- Relaxed and casual work environment.