About Us VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future. Your Role in VT Markets As the Customer Journey/Lifecycle (Assistant Manager/Manager), you will be responsible for developing and optimizing client lifecycle strategies that enhance user engagement, retention, and long-term loyalty in a highly competitive trading environment. You&aposll use a data-driven approach to segment users, orchestrate multi-channel communications, and design journeys tailored to every stage of the trader lifecycle - from onboarding and first trade to reactivation and advocacy. You'll work cross-functionally with marketing, product, data, and customer support teams to ensure a seamless, personalized experience across all touchpoints. Your responsibilities will include 1. Journey Strategy & Design Map and continually refine the end-to-end client lifecycle from lead to loyal trader. Identify key lifecycle stages (e.g., onboarding, dormant, high-value, churn-risk) and define appropriate engagement strategies for each. Build customer personas and journey maps based on behavior, trading activity, and segment insights. 2. Lifecycle Campaigns Plan and execute personalized, multi-channel lifecycle campaigns (e.g. email, in-app, SMS, push, WhatsApp) to guide users through activation, engagement, and retention. Own the onboarding flow, nurturing traders from account creation to first deposit and trade. Implement win-back and reactivation strategies for churned or inactive users. 3. Data & Segmentation Use data analytics and CRM insights to segment the user base by behavior, region, trading activity, or risk profile. Monitor cohort performance, campaign engagement metrics, and trader lifetime value. Work with BI and analytics teams to build dashboards and regular lifecycle reports. 4. Martech & Automation Leverage CRM and marketing automation platforms (e.g. Salesforce, Braze, HubSpot, MoEngage) to deliver dynamic, timely messaging. Ensure messaging is compliant, localized, and optimized by platform/channel. A/B test flows and continuously iterate based on performance data. 5. Cross-Functional Collaboration Partner with product, support, legal/compliance, and growth teams to align lifecycle messaging with business goals and trading platform changes. Align lifecycle initiatives with broader promotions, campaigns, and education content. What Success Looks Like Drive measurable improvements in customer satisfaction scores and Net Promoter Score across all journey stages and geographical markets Successfully implement journey improvements that increase conversion rates and reduce customer drop-off at critical touchpoints Establish effective collaboration frameworks that ensure consistent customer experience delivery across all departments and regions What Makes You a Great Fit Qualification & Experience: Bachelor's degree in Marketing/Business/Economics or related field. At least 4 years of experience in CRM, lifecycle marketing, or customer journey management - ideally in a brokerage, fintech or digital platform. Strong understanding of trader psychology, trading platform behavior, and the FX/CFD lifecycle. Proven track record of managing user journeys and retention programs. Technical & Functional Skills: Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, Braze) and automation workflows. Strong project management and cross-functional collaboration skills Soft Skills: Excellent analytical skills with experience in segmentation and funnel analysis. What We Offer As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. Your journey after applying First round interview with our talent acquisition partner Second round interview with the hiring manager Show more Show less