Social Media Manager

ShopBack

Kuala Lumpur
Permanent
Full-time

1 month ago
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ABOUT USThe ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.ShopBack Malaysia, a key regional hub, offers a unique platform for career growth, innovation, and collaboration with regional opportunities across Finance, Operations, Creative Design, Marketing, and Sales.Join a team that values collaborative culture embracing diversity, creativity, and cross-cultural experiences and the opportunity to work with markets including Singapore, Australia, Hong Kong, Germany and more!Reporting directly to the Head of Marketing, you will help scale ShopBack in Malaysia through engaging, creative and innovative content and influencer marketing strategies with the goal of growing our customer base, nurturing brand love for ShopBack as well as helping our merchant partners meet their objectives.You will support across the different business units and product lines in ShopBack Malaysia which includes Online Affiliates, Financial Services and Brand Solutions and will be responsible for the development and performance of ShopBack's social, content, influencer marketing strategy. You enjoy challenging the status quo and finding new ways to deliver results, deep dive into problem statements, and working with functional stakeholders to solve real business challenges and raise the bar for the entire team.Responsibilities

Oversee the development and implementation of all social media content and influencer campaigns from ideation to execution, including setting measurable objectives, creating strategies, driving tactical execution, and measuring ROI to support brand awareness and user acquisition targets
Strategize and manage ShopBack's influencer strategy across different initiatives including but not limited to social content, events, activations, gifting
Drive creative ideas for brand, content and influencers amongst the team - guiding and engaging with the team to execute
Conceptualize and execute product and campaign launches, evergreen marketing campaigns and brand initiatives with a social and influencer first strategy that supports overall business priorities
Collaborate closely with internal stakeholders (Business Development, Brand Solutions, Campaigns team etc) to conceptualize social & influencer activations according to business priorities and goals
Participate in online conversations to build brand visibility and thought leadership and continue to find new ways to reach the digital community at large
Use data and insights to effectively evaluate, track, monitor and optimize key metrics and KPIs for Social Media and Influencer initiatives
Continuously identify and implement improvement opportunities for the team and function by remaining up-to-date with the latest trends in content, communities, social media, and the e-Commerce landscape

Requirements

5+ years as a lead or manager within Social Media and / or Influencer Marketing function within a tech or e-Commerce environment
Experience leading high performing teams with at least 3+ years as a people manager
Enjoys exploring ideas, get excited by pop culture and enthusiastic about social media trends and the changing consumer and audience behavior
Experience conceptualizing and driving innovative marketing plans with defined objectives
Deep understanding of influencer marketing tactics and proven relationships with influencers especially in the fashion, beauty or travel space
Experience in brand management and / or public relations is a plus
Excellent verbal and written communication skills in English & Bahasa
Ability to project manage and multitask in a dynamic and result-oriented environment
A self-starter, independent, motivated and result-oriented individual with strong performance record
Ability to manage marketing budgets with the goal of ensuring investments are aligned with business objectives and drives efficiency

Perks- Candid and open culture - all the way to the top- On-the-job learning with structured training- Talented and driven teammates across the world- Transparent career progression paths and coaching support- Fun-filled activities and celebrations all year round- Competitive compensation and stock options- Hybrid working and work-from-anywhere benefit

ShopBack