Marketing Manager

RightHirePlus

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 28 days ago
Job overview:We are looking for a creative marketing manager for Malaysia's leading electronic device brand. You will be responsible for developing and implementing a full range of marketing strategies to increase brand awareness, drive product sales growth, and expand our share in the local and international markets.Responsibilities:Brand building and promotion
  • Develop and implement brand strategies to enhance brand awareness and reputation in the local and international markets.
  • Manage brand image and ensure that all marketing materials are in line with the brand tone.
  • Plan and execute online and offline brand activities.
Digital Marketing and Social Media Management
  • Lead the digital marketing team to optimize the performance of channels such as SEO/SEM, email marketing, etc.
  • Analyze market data and adjust marketing strategies to increase user engagement and conversion rate.
Market Research and Competition Analysis
  • Monitor industry trends, consumer behavior and competitor dynamics, and provide market insight reports.
  • Adjust product positioning, pricing strategies and promotions based on research results.
Sales Support and Channel Marketing
  • Work closely with the sales team to develop promotional activities and channel incentive plans to drive B2B and B2C sales.
  • Provide marketing support to distributors and retailers (such as POS materials, training, joint promotions, etc.).
Compliance and Risk Management
  • Ensure that all marketing activities comply with e-cigarette regulations in Malaysia and target markets.
  • Work with the legal team to avoid potential legal risks.
Requirements:
  • More than 5 years of marketing experience, FMCG, tobacco or related industries are preferred.
  • Proficient in digital marketing (social media, content marketing, SEO/SEM).
  • Excellent creative ability and brand management experience.
  • Data analysis ability (familiar with Google Analytics, social media analysis tools).
  • Excellent team management ability.

RightHirePlus