Executive / Senior Executive, Customer Insights & Analytics

Allianz

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 27 days ago
Do you want to work in a high-trust culture where you’ll feel empowered to make decisions that result in impact?We are seeking a skilled Customer Insights and Analyst to focus on mass customer data analytics and modeling. This role is pivotal in customer precision targeting and tracking customer campaign performance to drive customer growth and loyalty. The candidate will leverage advanced analytic techniques to dissect large datasets, identifying trends and opportunities that enhance customer engagement. Insights generated will support strategic decisions and optimize marketing efforts, ensuring impactful resultsYou'll be responsible for:
  • Generate actionable customer insights and analytical to support customer and brand campaigns / initiatives to achieve desired goal / KPI from granular data points, such as identify potential target segment for marketing and communication, campaign performance tracking & reporting and pre & post campaign analysis.
  • Key support in customer growth and loyalty strategic priorities through customer lifecycle analysis and profiling, identifying potential target segments for cross-sell, upsel and potential risks in customer churn. Conduct customer trend analysis to enhance and support distribution and customer activations (e.g., granular distribution and customer profile analysis, customer maturity and policy holding analysis, etc)
  • Key support in driving the implementation of internal Customer Satisfaction Index via analytics & insights development to optimize service pillars to meet business objectives.
  • Key support in expanding data-mart data points and customer data modeling through close collaboration with various stakeholders (business owners, IT) to enrich customer insights to support business priorities and decision making.
  • Manage and deliver regular business reporting on timely basis.
  • Key support in automating customer data analytics programs to optimize efficiency.
  • Interpret customer data through large data sets from various sources (eg SQL dataset, excel, external market research data, and etc) using analytical tools (SQL, SAP BO) and present analysis and actionable insights in clear manner to business stakeholders.
  • Coach junior staff to improve their technical and method of preparing analytical/ campaign deliverables.
  • Assist Chief market Management officer /Head of department with special projects management i.e. development of strategic deck using customer insights / market research.
  • Undertake any other duties and responsibilities requested by the Management as when required.
Important to your success:
  • Bachelor's Degree in Data Analytics, Statistic or any relevant field.
  • Proven working experience in customer data analytic preferably in the financial services industry with at least 3 years of experience in similar capacity is an added advantage.
  • Demonstrate strong analytical skills, with attention to detail and a result-oriented.
  • Ability to leverage AI tools like ChatGPT for automating routine tasks and enhancing productivity
Disclaimer Thank you for your interest in joining our team. Due to the high volume of applications we receive, we are unable to provide individual feedback to every applicant. If you do not hear from us within 14 days of submitting your application, please assume that you have not been selected for this position.Important: All updates regarding your application status will be communicated via email. Please ensure you frequently check your email for updates and further instructions.Note: Allianz will not accept any forward unsolicited resumes from any source to our employees email other than directly from a candidate. We will not be responsible for any fees and charges impose.We at Allianz believe in a strong inclusive culture that encourages people to speak their minds, get involved and question the status quo. We are proud to be an equal opportunity employer and encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love, or what you believe in. We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability, sexual orientation, or any other characteristics protected under applicable local laws and regulations.Join Us. Let's care for tomorrow.

Allianz