Analytics & Performance Manager
Colgate-Palmolive
- Selangor
- Permanent
- Full-time
# 158961 - Selangor, Selangor, MalaysiaWho We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!About Us :Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!If this is how you see your career, Colgate is the place to be!Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.As the Analytics & Performance Manager, you will be responsible for the performance measurement across online & offline channels for the South ASEAN Hub (Malaysia, Singapore, Brunei & Indonesia). You will help to build a future ready marketing organization and are important to addressing business questions and drive growth through people centric and data-driven insights.What you will do
- Drive evidence based decision making
- Lead key strategic initiative of marketing investments performance analytics in the hub
- Analyze and interpret data to identify trends, patterns and insights for actionable recommendations to the business
- Deliver insights for conversion optimization strategies, with the aim of improving efficiency in the commercial teams and increasing return on investment
- Use statistical and predictive modelling techniques to forecast future trends, growth and drive value creation (Marketing Mix Modelling - ROI)
- Collaborate across functions and silos on optimization recommendations, other growth opportunities.
- Omnichannel performance benchmarking and advising on key metrics based on performance analysis
- Opportunity identification to innovate new methodologies and improve the analytical procedure
- Own and lead improved and robust measurement of:
- Campaign, Marketing and Media - ACPL measurement, Optimisation and Pre flight testing
- People - Panel, Brand tracking, CRM 1st Party Data
- New data sources/ non traditional data - Establishing Applicability, feasibility of such data as inputs to answer business questions
- Produce significant marketing metric dashboards and delivering monthly, cross-channel performance reports with actionable insights
- Performance monitoring & reporting
- Monitor & track key performance metrics when it comes to brand (Kantar BHT / Home Panel) and product (BASES / Line Price Optimization).
- Provide ongoing education and insight into the performance of specific channels and their role in the overall mix from creative effectiveness to advanced segmentation and omnichannel thinking.
- Performs other duties as assigned
- Complies with all policies and standards
- Bachelor's degree or Masters in Social Sciences (Psychology, Sociology, Economics), Business Administration or Quantitative Methods/Statistics
- Proven track record as an insight / analytics practitioner with expertise in digital/ media analytics, brand and communications insights in a media/ digital/ research agency; in-house experience would be a plus
- Proficiency in digital marketing tools that would enable impactful brand experiences and market research methods.
- Strong interpersonal skills with ability to communicate data-driven findings which allows you to influence across all levels and functions
- Solid experience in consumer insights (brand, advertising tracking, brand valuations, media return on investment measurement, Household panel and Retail Audit)
- Proficiency in data structures, analytic framework and translating it to business needs; some data modelling or query building is plus
- Proficiency in Nielsen Data/platforms is a must.
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.#LI-Hybrid