Responsibilities . Heads up all communication initiatives and strategies which involves digital marketing such as blogs, videos, podcasts, social media, email marketing, website content etc. . Plays critical role in promotion, create coordinate, and execute communication plans to increase public awareness. . Managing the continuous improvement of the website, social assets, apps as well as the development of digital content and communication to enhance the customer experience and engagement. . Design and oversee all aspects of digital, tech and content (DTC) department including our marketing database, email, and display advertising campaigns. . Planning and managing our social media platforms and community alongside our community engagement team. . Explore new ways to engage and to retarget new customers / audiences on our digital assets. . Make data-driven decisions to optimize acquisition and retention metrics. . Develop and execute strategies for testing new online channels. . Tracking conversion rates and making improvements to the website and all other digital platforms. . Development of dashboard reporting system and program to develop integrated reporting tools. . Monitor and report the performance of key marketing metrics, as well as activities and events causing variances. . Build, plan, and implement overall digital marketing strategies. . Lead, supervise and motivate members of the digital experience team. . Develops digital experience team by sharing information, educational opportunities, and experiential growth opportunities. . Identify trends, insights, and optimise spend and performance based on insights affecting our industry, channels, and communities. . Brainstorm new and creative growth strategies. . Plan, execute and measure experiments and conversion tests. . Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. . Research competitors and provide suggestions for improvements. Requirements Experience in beauty line. Understanding the market of cosmetic & makeup Setting a goal target for sales monitoring performance, resolving issues,