Key Responsibilities Prepare the annual business plan (FBI) for general insurance & takaful businesses. Develop strategies and initiatives to achieve the FBI targets. Develop sales campaigns, set targets, get buy ins from sales channels, obtain approvals from the management, campaign tracking and perform post mortem analyses. Drive product development initiatives from conceptualization through approval to product launch. Work closely with sales channels - AFS, Business Banking, SME Banking, Digital Sales, Telemarketing and iCIMB (fire insurance). Collaborate with Insurers and Takaful Operators to ensure the competitiveness of existing product offerings and spearhead the introduction of new, market-relevant products. Prepare memo for product approval, conduct sales channel briefing and involve in product launch. Work closely with internal stakeholders - NRFM, RCU, Group Legal, Group Compliance, CX and Group Islamic for product approval and to design process flow. Ensure products, campaigns, selling processes and after sales service comply with internal SOPs, P&Ps and relevant regulator guidelines. Ensure internal policies (CSUG, P&P) and other internal documents/policies are updated from time to time. Responsible to put all the necessary controls in place and continuously educate the sales channels to adhere to the controls. Work with relevant stakeholders and insurers to resolve any operational issues related to product and process. Continuously review and enhance products, ensuring alignment with market demands, customer needs, and organizational goals. Monitor product performance and introduce enhancements or new features based on customer feedback, competitor analysis, and emerging market trends. Educate sales channels on product offerings, value propositions, and market positioning to enhance sales effectiveness and improve customer understanding. Key Requirements Has a Bachelor Degree or equivalent qualification. Additional professional qualification will be an added advantage - PCE, TBE. At least 3 years' experience in the Banca department of any Financial Institutions or general insurance industry. Show more Show less