Associate III - Marketing
UST
- Cyberjaya, Selangor
- Permanent
- Full-time
- Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
- Perform other duties as assigned or requested
- Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
- Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
- Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
- Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
- Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
- Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
- Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
- Track and manage effectiveness and MROI campaigns.
- Monitor any UST branding or messaging violations in social media channels
- Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
- Work with teams globally to maintain annual calendars of events campaigns and activities organized.
- Adherence to marketing processes
- Defined productivity standards for project
- Training/certifications
- Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.
- Understanding of different marketing functions.
- Ability to learn business and technology concepts.
- Understanding of different Industry topics.
- Build knowledge of client personas.
- MS Office suite