Assistant Vice President, Group Branding

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 4 days ago
Day-to-day Publication & Communication Material review Lead and manage bank&aposs strategic initiatives Management of marketing agency and vendors services by Group Marketing Manage and upkeep branch marketing communication material Maintenance and upkeep of list of brand trademarks and registration Manage and keep track budget and vendor payment Maintain, upkeep and update bank brand assets such as logo, brand guide, talent renewals for ad campaigns Work with the respective LOBs and marketing to review and provide input on their marketing communication materials for ATL,BTL and digital by ensuring its aligned with the Bank's brand narratives and corporate identity Show more Show less

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