About Vibefam Vibefam is a fast-growing SaaS company powering Asia's fitness businesses with class scheduling, payments, marketing, and growth tools. We're looking for a lead generation specialist who can own and execute end-to-end strategies - building scalable funnels, optimizing campaigns, and ensuring our sales team has a steady flow of qualified appointments. Key Responsibilities Build and own the lead generation funnel to drive qualified leads and sales appointments. Take ownership of Vibefam's website - ensuring it's SEO-optimized, conversion-focused, and aligned with lead generation goals. Develop and manage lead magnets (eBooks, guides, webinars, landing pages, etc.) to capture inbound demand. Run outbound and inbound lead generation campaigns, leveraging email, LinkedIn, paid ads, and partnerships. Implement AI automations and workflows to scale outreach, lead nurturing, and qualification processes. Manage HubSpot CRM - ensuring leads are captured, segmented, and nurtured effectively through automated workflows. Measure and optimize campaign performance to maximize lead-to-appointment conversion rates. Collaborate closely with the sales team to align campaigns with outreach strategies and feedback loops. Requirements 2-5 years of experience in lead generation, demand generation, or growth marketing in a B2B SaaS/startup environment. Hands-on experience with HubSpot CRM/Marketing Hub (or similar CRMs). Confidence with AI-driven tools (AI outreach, chatbots, automations, LinkedIn/email automation, etc.). Strong knowledge of SEO, paid ads (Google/Meta/LinkedIn), landing page design, and conversion rate optimization. Data-driven, analytical mindset with a bias for execution. Self-starter who thrives in a fast-paced startup environment. Nice-to-Have Experience in the fitness, wellness, or SMB SaaS space. Knowledge of no-code website tools (e.g. WordPress). Experience designing or executing content marketing campaigns (blog, newsletter, webinars) Show more Show less