PR & Consumer Activation Assistant Manager

• This includes creating promotional activities, display strategies, and retail media initiatives.
• To plan and schedule all customer-facing activities with brand managers
• To that all in-store activations are in line with brand/launch ambitions, enhancing the customer experience.

• Monitoring and Analyzing CRM Performance:

• To measure and analyze consumer key performance indicators (KPIs) such as traffic flow, conversion rates, and consumer recruitment to assess the effectiveness of campaigns.
• Oversee the end-to-end execution of CRM campaigns, from planning and audience segmentation to testing, QA, and post-campaign reporting.
• Develop and execute CRM strategies, including lifecycle programs, loyalty strategies, and personalized campaigns.

• Collaborating with Cross-Functional Teams:

• This role requires close collaboration with various teams, including brand, commerical, education and VM, to ensure consistent brand messaging and seamless execution of campaigns.

• Identifying and Leveraging New Opportunities:

• To continue stay informed about consumer trends and competitors' activities to identify new ways to engage with consumers and enhance brand experiences.
• To seek opportunities to collaborate with mall or fashion house along with brand team to enhance brand awareness and traffic.

• Influencer Marketing, Content and Communication Management

• Plan and execute the social media strategy across categories (Fragrance, Makeup and Skincare)
• Deeply understand the detailed tactics of Influencer management in order to be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
• Plan and develop winning contents to to amplify the awareness of the brand(s), attract, engage and convert consumers.
• Collaborate with brand team to drive maximum synergy across different digital consumer touch points
• Execute media/consumers/KOLs events such as launch press events, media trips, consumer/influencers “Meet & Greet” event and etc.
• Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/ positioning and global guidelines.

• Brand Expertise: A deep understanding of the brand and its target audience is crucial.
• Experience in Managing FSS : Proven experience in executing retail marketing and promotional activities in FSS is essential.
• Strong Communication and Interpersonal Skills: The assistant manager must be able to effectively communicate with various teams and stakeholders.
• Analytical Skills: The ability to analyze CRM data and provide actionable recommendations is important.
• Proactive and Self-Motivated: The role requires someone who can take initiative and drive results.
• Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry's Influencers will be a plus.
• Min 5 years of relevant work experience preferably in beauty industry and prestige/ luxury brand experience is preferred.
• High efficiency & strong multi-tasking management skill in fast-paced environment.

Coty