Brand Manager
- Petaling Jaya, Selangor
- RM 78,000-90,000 per year
- Permanent
- Full-time
A Brand Manager is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', the brand manager maintains brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.About the role:
You are responsible to set the brand guidelines and have a depth understanding of digital platforms and how to build up a brand identity. You are passionate about branding and have the eagerness to explore new things. You have experience working cross functionally and exposure working with different countries would be a plus as this role is covering Singapore and Malaysia region. You are comfortable with a start-up environment.What you'll do:
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding across platforms
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Own the development and messaging of the brand narrative
- Team management and development
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
We represent a growing F&B company constantly looking for advancement in the industry. They focus on people, innovation, effectiveness, and agility. The growth opportunity, the business direction, and the autonomy to drive your career make it an exceptional workplace.If you are proactive, responsible. accountability driven, and want to take the next step in your career, this is the role for you. Great growth opportunities in a highly visible role await the right candidate in this exciting Brand Manager role!If you are keen to be part of a growing company in the F&B industry, APPLY NOW via our or email pennylow@thmanpower.com for a confidential discussion. If this is not quite right for you but could be suitable for someone you know, do share it with your network!