
Digital Marketing Manager
- Kuala Lumpur
- Permanent
- Full-time
- Build and lead the digital marketing team
- Develop the overall inbound marketing strategy for the company
- Plan, design, and implement campaigns on digital advertising and social media
- Monitor, analyze and report on website performance and marketing metrics
- Manage and oversee different digital marketing channels
- Identify trends and insights, and optimize spend and performance based on data
- Instrument conversion points and optimize user funnels
- Introduce new and creative growth digital strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Oversee company social media accounts
- Design, build and manage online content
- Investigate benchmarks from competitors and continuously optimize online marketing strategies
- 5-10 years of experience in a digital marketing or related role
- At least 3 years of hands-on experience with SEM, SEO, Google Analytics and related tools
- Proven track record in effectively executing various digital marketing campaigns
- Ability to interpret web metrics and digital analytics, and translate them into working marketing strategies
- Good written, oral and visual communication skills
- Excellent time-management skills
- Flexibility and ability to multi-task
- Keen attention to details
- Preferably have marketed B2B SaaS products