Associate Manager, Marketing (Brand, Social & Content)
Kuala Lumpur
Permanent
Full-time
1 month ago
About Klook We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world. Do you share our belief in the wonders of travel Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First Push Boundaries Critical Thinking Build for Scale Less is More Win as One We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us! What&aposs You Will Do Own content and social KPIs, using data to track, analyse, and optimise performance across all channels. Derive insights from audience behaviour, competitor activity, and market trends to refine strategies. Drive collaboration with cross-functional teams (e.g. Campaign, Performance Marketing, BD, Design, Partnership & Affiliates) for integrated execution. Manage and mentor a team of content creators and social media specialists across different languages. Implement a structured growth plan for the team members through guidance, goal setting, project ownership, and career development. Lead the three channels as described below. Other duties that may arise from time to time and may be assigned to the employee. Brand Strategy & Campaigns Develop and execute local brand-building strategies aligned with Klook's global brand direction and Malaysia's business goals. Drive integrated campaigns that build brand awareness, trust, and preference among target audiences. Partner with regional brand and creative teams to localise brand assets and initiatives effectively. Ensure marketing plans are innovative and cost-effective, build long-term brand equity, and comply with brand guidelines across all communication touchpoints. Social Media & Content Spearhead the overall content and social media strategy for all Malaysian audience segments (English, BM, Chinese). Guide the planning and production of engaging, high-performing content across platforms (Instagram, TikTok, Facebook, XHS, blog, etc.). Ensure consistency in tone, visual identity, and messaging across all content touchpoints. Analyse, report and optimise blog, social, communication marketing channel effectiveness to understand and improve key metrics for customer engagement, draw quality traffic and user acquisition PR & Communications Lead the development and implementation of local public relations plans, working with PR agencies and regional communications teams. Cultivate and manage relationships with media, influencers, and KOLs to amplify Klook's brand story. Secure positive media coverage and manage press releases, media events, and brand activation initiatives. What&aposs You Will Need 5-6 years minimum experience in digital content marketing, social media, or brand communications, including at least 2 years in managerial roles. Strong grasp of the Malaysian market, social media platforms (XHS, TikTok, Instagram, etc.) and deep understanding of consumer insights. Demonstrated success in brand building via creative storytelling and integrated campaigns, with proficiency in content performance analysis. Experience managing PR agencies and media relations. Proficiency with identifying proactive opportunities to pitch media stories based on industry or consumer trends Exceptional writing, proofreading and editing skills in English is a MUST. Good command of Bahasa Malaysia in verbal and written communication. Mandarin proficiency is advantageous. Excellent stakeholder and project management skills, with the ability to manage multiple tasks, expectations, and deadlines in a fast-paced environment. Basic knowledge of photo editing and graphic designing is an advantage. Self-motivated, results-oriented, and a collaborative team player. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. Show more Show less