Digital and Customer Engagement Manager, EPD APAC

Abbott

  • Selangor
  • Permanent
  • Full-time
  • 24 days ago
JOB DESCRIPTION:About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self, and live a full life. You will have access to:Career development with an international company where you can grow the career you dream ofA company recognized as a great place to work in dozens of countries around the worldA workplace celebrated for diversity, working mothers, female executives, and scientistsThe OpportunityThis role is based in Malaysia and covers APAC markets including Vietnam, Thailand, Philippines, Hong Kong, Korea, Singapore, Taiwan, and Indonesia. As the APAC Digital and Customer Engagement Manager, you will lead the digital connected experience for healthcare professionals (HCPs), patients, and providers across the Abbott Established Pharmaceuticals Division (EPD) portfolio. You will drive digital marketing solutions, multichannel engagement strategies, and e-commerce initiatives to enhance customer interaction and experience.What You’ll DoLead regional digital strategy and multichannel engagement across therapeutic areasCollaborate with cross-functional teams (Marketing, Sales, Medical, IT, BI, SFE)Develop and implement digital tools including marketing automation, webinars, remote visitsDrive consumer digital strategies and ensure brand consistency across platformsManage internal and external stakeholders including vendors and agenciesOptimize campaign performance and measure ROI and KPIsProvide training and documentation for digital tools and platformsRequired QualificationsBachelor’s degree in Marketing, Business, or related field6 - 8 years’ experience in digital marketing and e-commerce, preferably in healthcare or pharmaProven experience in digital transformation and strategic project managementStrong communication, analytical, and leadership skillsDeep understanding of APAC culture and healthcare infrastructureHigh proficiency in EnglishPreferred QualificationsExperience with online pharmacy or e-commerce platformsFamiliarity with CLM and SFDC toolsAbility to manage multiple projects in a fast-paced environmentThe base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY: Product ManagementDIVISION: EPD Established PharmaLOCATION: Malaysia
Selangor : Imazium, No. 8, Jalan SS 21/37ADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Not specifiedMEDICAL SURVEILLANCE: Not ApplicableSIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott