Responsibilities Ensure that all content assets are of the highest standard and representative of an approach that fits our brand Collaborate with the Design Experience team and different stakeholders to create experiences that drive impact on engagement and customer experience Experiment with A/B or multi-variant testing to understand how to drive effectiveness of experiences, and reduce confusion and leakage in journeys Communicate with the product team frequently to refine campaign or landing page highlights Evolve the Copy Guidelines based on learnings Use and analyse data to inform design solutions Illustrate all design ideas from concept to hand-off to engineering. Up-to-date with the latest UI trends, techniques, and technologies Build wireframes, storyboards, user flows, process flows, sitemaps and prototypes to effectively communicate interaction and design ideas Requirements 3-5 years of relevant digital UI/UX design/copy writing experience (agency/in-house) Diploma/degree in Journalism, English, digital media and communications or relevant professional work experience Experienced in Copywriting, Content strategy, Information architecture Have good logical thinking, analysing, problem-solving skills and communication skills, familiar with user research Proficient in crafting UI/UX artifacts (e.g. user journeys, wireframes, prototypes) using a variety of UI/UX and design tools (e.g. Figma) Strong portfolio of work demonstrating design thinking, design process, and solutions for web and mobile applications Proficient in undertaking user research, user interviews, concept and usability testing Excellent command of English and Chinese in order to coordinate and handle queries from Chinese speaking counterparts Show more Show less