???? About The Nurts At The Nurts, we believe in creating meaningful impact through playful learning. We offer card games, books, educational kits, tools, and experiences that nurture a love for lifelong learning and growth in individuals and communities. At work, we value open communication, functional ownership, and a genuine passion for nurturing the world around us. Now in our third year of operations, we are transitioning into a structured, full-time team-with a sharper focus on brand clarity, strategic growth, and expanding retail presence. We&aposre now looking for a Marketing & Growth Strategist to help bring coherence, momentum, and metrics to our efforts. ???? About the Business Starting from a single Kickstarted card game 2 years ago, we have since operated on a bootstrapped basis. Now in our 3rd year of operations, our offerings include physical products as well as events and services. We are transitioning from a lean setup to a structure with full-time resources, so many processes and systems are being developed. As a growing brand, we've worked with parents, schools, creators, and corporate partners to bring purposeful content to life. Our recent wins include the Parents' Choice Award 2025 and launching The Nurts Day, a large-scale family event to promote meaningful bonding and play. We are now expanding our team as we build our next phase of growth-amplifying our brand presence, strengthening our community, and reaching more families across Malaysia and beyond. ???? Who We Are Looking For We&aposre seeking a mid-level generalist with sharp strategic thinking and hands-on execution ability. Someone who enjoys connecting dots across content, partnerships, and campaigns-and can coach others while building clean systems. You'll work closely with the Founder and help bring structure, focus, and rhythm to our marketing and growth operations. This role is perfect for someone who thrives in lean teams, balances creativity with commercial instincts, and is looking to shape meaningful projects from the ground up. Job Title: Marketing & Growth Lead Reports to: Founder & Managing Director Company: The Nurts Sdn Bhd ???? Location: Hybrid - Centrepoint, Bandar Utama Role & Responsibilities Develop and manage Marketing calendars leading the planning and execution of digital campaigns (brand, product, partnerships, and events.) Translate business goals into briefs and OKRs across content, partnerships, and activations Track KPIs across marketing funnels (engagement, reach, conversion, CRM health) Support CRM strategy (e.g., welcome flows, audience segments, automation) Build sustainable dashboards and create clarity through templates, checklists, and documentation Manage a team of juniors who look at content calendars and social media platforms (Instagram, LinkedIn, TikTok, etc.) Oversee offline marketing initiatives including events, retail marketing, pop-ups, and experiential activations. Coordinate cross functions and collaborate with business development, activations, designers, content creators, and partners where applicable Contribute to creative campaigns and pitches Monitor and present growth updates (online & offline) and strategic recaps to the management Support community growth and engagement strategies through interactive content and storytelling. Skills to Develop in this Role (plus points if you already have them) Campaign planning and execution from start to finish Content strategy, Social media community building and analytics Brand storytelling and tone of voice Working with creators and collaborators Marketing strategy for education, parenting, and consumer brands Skills & Experience: 4-6 years of experience in marketing strategy, brand growth, or startup operations Familiar with digital campaign workflows, marketing funnels, and CRM basics Able to coach or guide junior creatives or execs Strong project management and documentation skills Experience aligning cross-functional workstreams (brand, partnerships, product) Analytical thinker with good instinct for brand voice and purpose Soft Skills & Work Ethic Highly organised, with attention to detail and deadlines Growth mindset with high initiative and follow-through Able to turn chaos into clarity-without overengineering Comfortable balancing structure with creativity Proactive and resourceful, especially in a fast-paced startup environment Comfortable working independently, yet a strong team player Knows when to escalate, when to document, and when to decide What You'll Get A chance to work in a mission-driven startup focused on meaningful impact High-impact role with autonomy to shape systems, rituals, and campaigns Opportunity to grow into a Head of Marketing/Strategy as the team scales Freedom to pitch ideas, experiment, and grow in your role Access to a collaborative and fun team that values creativity and trust Exposure to diverse projects-events, content, product, partnerships, and more Nature of the Engagement This is a full time role - contract to permanent role (initial term 1 year) Hybrid setup - require on-site sessions (e.g. team WIPs, 1 on 1s, events etc.) Preferred start: September 2025 If this sounds like your kind of challenge, and you&aposre excited to build something that nurtures families and futures-we'd love to meet you. 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