Sem & SEO Specialist

Transfingo (Malaysia) Sdn Bhd

Miri, Sarawak
Permanent
Full-time

15 days ago

MohonKelayakanAbout T MarketingT Marketing is a growing digital marketing agency partnering with brands in education, F&B, and e-commerce to deliver data-driven campaigns and measurable growth. We combine creative strategy with performance marketing to help clients boost visibility, generate leads, and achieve sustainable business results.About the RoleWe are seeking an experienced SEM & SEO Specialist to manage, optimize, and scale both paid search campaigns and organic search strategies across our client portfolio. This role will focus on achieving strong ROI, meeting and exceeding campaign KPIs, and driving measurable business growth through integrated search marketing strategies.Requirements

3-5 years of relevant working experiences in both SEM and SEO roles, particularly in a fast-paced and multi-brand marketing environment
Relevant and proven track records in agency work as a project team lead with focus in clients' engagement will be an added advantage
Proficiency in Google Ads, SEO tools (SEMrush, Ahrefs, Google Search Console), and performance tracking platforms.
Strong understanding of conversion tracking, attribution models, and data-driven decision-making.
Demonstrated success in meeting or exceeding campaign KPIs for both paid and organic channels.
Fluency in written and spoken English.
Strong analytical, problem-solving, and communication skills.
Self-motivated, organized, and able to work independently in a remote setup.

Preferred Qualifications

Diploma/Degree in Marketing, Communications, or a related field.
Experience with tools such as SEMrush, Ahrefs, or Google Search Console used for SEM optimization
Experience with Wix, Shopify, or WordPress for SEO and landing page optimization.
Experience in SEO-focused copywriting and content strategy.

TanggungjawabKey ResponsibilitiesSEM Campaign Management

Plan, set up, and manage paid search campaigns across Google Ads (Search, Display, Shopping) and other relevant platforms.
Conduct keyword research, ad copy creation, audience targeting, and bid management.
Optimize campaigns for CTR, CPC, CPA, ROAS, and achievement of campaign KPIs.
Run A/B and multivariate tests for ads, creatives, and landing pages to maximize performance.
Manage and forecast campaign budgets, ensuring cost-effective ad spend.

SEO Strategy & Execution

Develop and implement on-page and off-page SEO strategies to improve rankings and organic traffic.
Conduct keyword research for organic search and integrate findings into content and campaign strategies.
Optimize website content, metadata, headings, images, and internal linking for SEO best practices.
Set up, optimize, and maintain professional Google Business Profiles across different brands/clients to improve local SEO and brand visibility.
Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Build and manage backlink strategies to improve domain authority.

Performance Tracking & Reporting

Monitor and analyze SEM and SEO performance using industry-standard tools.
Prepare regular performance reports with actionable insights and recommendations.
Identify opportunities for scaling successful campaigns and improving underperforming ones.

Collaboration

Work closely with creative, content, and web teams to ensure alignment between ad messaging, landing page optimization, and organic content strategy.
Stay updated on SEM/SEO trends, Google algorithm updates, and best practices.

ManfaatWhat We Offer

Flexible working hours, 40 hours per week
Opportunity to work across multiple industries and campaigns.
Collaborative, growth-oriented work culture
Variable incentives / Campaign rewards : May be considered for deserving candidates with proven track records

KemahiranSearch Engine Marketing (SEM) Google Ads Campaign ManagementPeringatan PentingJangan pernah kongsikan maklumat bank atau kad kredit anda semasa memohon pekerjaan. Elakkan membuat sebarang pembayaran atau mengisi survey yang tidak berkaitan. Jika ada yang mencurigakan, sila laporkan iklan pekerjaan ini segera.

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