Assistant Customer Strategy & Planning (CSP) Manager (6 Months Contract)
Unilever
- Malaysia
- Permanent
- Full-time
- Reporting to: Senior Customer Strategy & Planning Manager
- Provide a detail analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
- Lead the National Category Building Plan and trade review cum promotion evaluation with respective customer.
- Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior for annual plan, forecast and identify areas of opportunity.
- Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
- Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
- Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
- Implement thematic promotions and space/category management projects.
- Lead the category management project with team.
- Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.
- Prepare, analyze and present category review with category team.
- Work together with team member on POSM development and implementation.
- Collate best practice in the region that translates shopper insights into actions.
- Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.
- Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at Point of Purchase.
- Support customer/category specific category management projects.
- Internal: Marketing, Customer Business Development, Customer Service, Brand Marketing, Demand Planning, Finance and Supply Chain
- External: Promotional and Sell-out Agencies
- Bachelor's Degree.
- 5 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.
- Experience in relevant field sales or trade marketing (spaceman) experience.
- Proven accountability and able to focus and drive critical topics and empower others
- Proven skills in collaboration.
- Demonstrated self-starter with the ability to deliver results in a lean, agile organization.
- Able to synthesize various data inputs to shape strategy and executable actions by familiarizing with internal and external data such as retailer, shopper and consumers data.
- Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.
- Demonstrated knowledge of the market brands, products and customers.
- Strong influencing skills for both peers and stakeholders to represent Customer Development needs.