Position Title: PR & User Operations Executive/ Senior Executive Location: Petaling Jaya, Malaysia Duration: Full Time- Contract Department: Branding & Digital Marketing Job Summary: To support brand communication initiatives and strengthen JETOUR's presence through PR, media relations, and user community engagement. This role acts as a bridge between the brand, media partners, and JETOUR users. Key Responsibilities: Coordinate with PR agency to craft and distribute media content, press releases, and editorial pieces. Manage test-drive car loans for media, including scheduling, car prep, and follow-up. Identify and evaluate potential KOCs aligned with JETOUR's brand image Plan and co-execute KOC engagement events with the Branding team. Develop KOC operation strategies and guidebooks to standardize engagement content and policies. Produce compelling KOC content (video/interview/stories) that attracts and influences the public. Build, grow, and engage with JETOUR owners and online/offline community groups to enhance brand loyalty and advocacy. Oversee CRM database to ensure accurate customer profiling, follow-up, and relationship nurturing. Qualifications: Bachelor's degree in Communications, Marketing or related discipline. Experienced in media relations and brand communication. Fluent in English & Malay Language. Proficiency in Mandarin (both spoken and written) is an added advantage. Candidates should be open to travel as needed. Show more Show less