Job Description As a Marketing Manager in AirAsia, you will be reporting to the assigned HOD and lead strategic marketing initiatives to promote our airline services, enhance brand visibility, and drive customer acquisition. The role involves developing and executing comprehensive marketing plans for the assigned markets, collaborating cross-functionally, and staying attuned to industry trends. For this role, the successful candidate will be responsible for promoting China destinations as one of the portfolios from Malaysia and working closely with our China counterparts. Proficiency in Mandarin spoken and written is essential for this role. Responsibilities To ensure healthy performance for all products assigned & strive to achieve agreed goals Responsible for overall marketing, project management & market development activities for assigned portfolios Creation, development and successful execution & success measurements of marketing strategies using data tools & resources provided Opportunity to lead and manage a marketing executive while working on your own portfolio Management of relationships with marketing partners that includes media agency, tourism partners and other business partners, externally & internally Using creative/ effective channels to maximize promotional opportunities for airasia Super App in a cost-efficient manner, building a consistent level of buzz around the brand, driving conversion & bookings for the business Acting as a Brand Ambassador for AirAsia - building on the awareness of airasia Super App as a global brand in the travel & e-commerce space Desired skills & Experience: Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline Fluency in spoken and written Mandarin is mandatory At least 6 years working experience Proficient in English and Mandarin(For China market), Tamil(For India market) Strong understanding of e-commerce and usage of social media Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams Excellent analytical skills and ability to understand data, campaign performance and business financials Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines Ability to work & be resourceful in a fast-pace environment Ability to be agile and adaptable to change A team player yet able to work independently Have basic knowledge of market & consumer trends Demonstrable passion for travel in general and with Asia in particular Experience in working with government officials / high ranking persons is a bonus We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
