Campaign Developer (Marketing Automation), Data

UOB

Kuala Lumpur
Permanent
Full-time

29 days ago

About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.UOB Innovation Hub 2 (InnoHub 2) is a newly set up technology centre located in Kuala Lumpur as part of UOB Group Technology and Operations to deliver innovative financial technology solutions that enable business growth and technology transformation.About the DepartmentThe Technology and Operations function is comprised of five teams of specialists with distinct capabilities: business partnership, technology, operations, risk governance and planning support and services. We work closely together to harness the power of technology to support our physical and digital banking services and operations. This includes developing, centralising and standardising technology systems as well as banking operations in Singapore and overseas branches.Job ResponsibilitiesYou will be responsible for the end-to-end software development in the marketing automation and data analytics domain (which could be projects, quarterly change requests, L3 production fixes).
This includes requirement analysis, solution design, development, implementation, testing and support. You will be expected to work in Enterprise, Retail and Wholesale areas.
You will also be responsible for quality assurance of the team's delivery in conformance with the Bank-defined software delivery methodology and tools.
You will partner with other technology functions to help deliver required technology solutions.Key responsibilities include:

End-to-end software development and support for all work related to projects. This includes software product implementation and administration, application design, development, implementation, testing and support.
Quality assurance of the team's delivery in conformance with the Bank-defined software delivery methodology
Independently install, customise and integrate software packages and programs
Carry out POCs involving new data technologies
Design and develop application frameworks for data integration
Create technical documents such as solution design, program specifications for target solutions
Perform design and development of applications which may not be limited to: Software Applications, Data Integration, User Interfaces, Automation
Maintain and recommend software improvements to ensure a platform centric management of software applications
Performance tuning
Work with production support team members to conduct root cause analysis of issues, review new and existing code and/or perform unit testing
Perform tasks as part of a cross functional development team using agile or other methodologies and utilising project management software

Job RequirementsTechnical skillsets:

Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud or other campaign management solutions.
Adobe Analytics (good to have)
Experience in web and/or mobile application development
Associated technologies for integration e.g. SMPP, Adobe SDK/API
Associated technologies for customization e.g. Java, Javascript, SQL, XML, data modelling

Functional skillsets:

Strong functional and end-to-end solutioning experience in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)

Data source integration and event sourcing
Targeting and segmentation
Campaign and offer eligibility and prioritization
Channel integration and delivery
Closed loop analysis and fulfilment initiation
Request and approval process for the new campaigns/offers
Good business domain knowledge in the Financial Services industry

Education

Bachelor's degree/University degree in Computer Science, Engineering, or equivalent experience

Be a part of UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a difference.Apply nowStartPlease wait...

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