Associate Strategic Planning Director

Publicis Groupe

Kuala Lumpur
Permanent
Full-time

24 days ago
Apply easily

Company DescriptionAbout Publicis GroupePublicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.Job DescriptionResponsible for the development of brand and communication strategies to support our clients’ business’s needs. The incumbent focuses upon assessing the client’s challenge and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team with providing market insight, discipline knowledge and research analytics.KEY RESPONSIBILITIES

Develop strategic solutions that address the client’s business challenges/ goals.
Develop and write briefs based on client briefs and to address any issues/opportunities clients may have
Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics
Be involved in using research to derive insights, measure results of campaigns and to explore new opportunities for brands
Develop ad-hoc communication plans by responding to short term market place challenges
Provide input as needed during creative development to ensure that the strategic director is correctly translated into creative work
Support development of strategy planning tools and methodologies.
Train and mentor junior planners on using the agency process, methodology and optimize their skills and talent

Qualifications

5-8 years’ experience in planning
Hands-on experience in planning at every stage of brand and communication strategy.
Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand
Experience in analyzing trends in the industry on an on-going basis
Work alongside account management team and support in developing highly creative campaigns
Good oral and written communications skills
Successful track record managing multiple client assignments

Additional InformationOur employee benefits package comprises the following:Generous leave entitlements, including birthday leave, rest day and family care leave.Office closure for World Mental Health Day 10th October.Additional Company closure for all 4 major festive CelebrationsCashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.Life and personal accident insurance and group hospitalization and surgery.A hybrid working schedule and with Friday disconnects.Rest Relax & Recharge - office closure last week of December every year.Phone Allowance

Publicis Groupe