Marketing Communications Manager

Pantai Hospital Kuala Lumpur

  • Kuala Lumpur
  • Permanent
  • Full-time
  • 21 days ago
Pivotal role in developing and executing strategic marketing initiatives to enhance brand awareness, promote healthcare services, and engage patients and healthcare professionals. This position requires understanding of healthcare regulations, patient confidentiality, and industry trends, along with communication and leadership skills. Responsibilities Marketing Operation Develop and implement marketing and communication strategies tailored to the healthcare industry, ensuring alignment with organizational goals and compliance with healthcare regulations. Plan, execute, and evaluate marketing campaigns to promote healthcare services, medical specialties, and wellness programs across various channels, including digital platforms, print media, and community outreach. Develop strategies to enhance patient engagement and satisfaction through targeted communication initiatives, patient education programs, and feedback mechanisms. Organize and participate in community events, health fairs, and seminars to raise awareness about healthcare services, preventive care, and wellness initiatives. Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets. Content Management & Digital Marketing Oversee the creation and distribution of engaging and informative content, including social media updates, patient testimonials, and educational materials, adhering to healthcare privacy regulations and medicine advertisements board. Maintain brand consistency and integrity across all communication channels and marketing materials, while adhering to healthcare industry standards and guidelines. Utilize digital marketing tools and platforms to optimize online presence, improve search engine visibility, and engage with patients through social media, email marketing, and online advertising campaigns. Implementing online marketing activities including social media, SEO/SEM, demand generation and lead generation. Data Analysis Monitor and analyze key performance indicators (KPIs), patient feedback, and market trends to evaluate the effectiveness of marketing strategies and make data-driven decisions for continuous improvement. Qualifications Bachelor's degree or equivalent experience in Marketing or Communication Proficiency in Mandarin will be added as advantage 3 - 5 years relevant work experience Strong written and oral skills Experienced leader and collaborator

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