Senior Manager, Regional Business Development ( IV-Systems and Vascular Access)
B. Braun
- Pulau Pinang
- Permanent
- Full-time
- Provide guidance to local marketing and sales for development of strategic and future business direction.
- Rollout of long-term business development and strategic plan for each Country for the respective business area.
- Consult local marketing and sales to Initiate execution planning considering new and different go-to-market strategy
- Prioritize product pipeline planning, registration strategy and launches
- Develop and implement regional focused portfolio campaign aligned with portfolio priorities and develop and implement country portfolios together with local marketing and sales based on market situation, trends, capacity and profitability, including annual portfolio reviews
- Coordinate regional launches and consult local marketing and sales for forecast demand planning, target accounts and training requirements for all new products and services
- Regular review of the business especially on activities and sales target and further support needed
- Coordination of regional KOL management process including selection and review of suitable KOLs and establishing relevant partnerships in accordance with compliance guidance. Identify type of KOL required based on business strategy for each focus product group or patient outcome and reference site.
- Implement market activities (workshops/fellowship/proctorship/congress/webinars/publication/etc) with relevant KOL (according to established pathways).
- Continuous review with Global and Local agreed Market Leading Indicators to improve Profit & Loss and achieve Divisional objectives and Key Performance Indicators
- Regular optimization of business model, product, launch, market segmentation strategy
- Consolidating the needs, escalating and managing product, capacity and quality issues
- Sharing expertise across region for continuous improvement and business direction (eg. Business models, marketing & promotional strategies, digital solutions)
- Set regular review of competency level and implementation - e.g., Standardized technical service (re)qualification, applications specialist, clinical specialist
- Continuously gather feedback, develop, adapt and enhance training program and materials to local needs across the region with needed competency (product, service, clinical, technical and marketing)
- Organize regular best practice sharing across the region (e.g. Success stories, local materials, product positioning, local campaigns)
- Continuously review and develop regional organizational structure to adapt to business need together with Regional Head and Regional Marketing and Sales Team
- Identify key talents in each organization as well as to get to know and understand these key country talents aspirations, align their development plan (e.g., with leadership team, regional/global exposure, regional projects) together with regional team
- Minimum Bachelor's Degree with 10 years working experience in sales and marketing.
- Passion for Marketing & Sales Strategy development in terms of target setting, tracking and monitoring of business development
- Demonstrated key account management experience in government or/and private hospitals with excellent communication, presentation, interpersonal, and negotiation skills.
- Expert in targeting, positioning and launching of new products and market segmentation
- Technically sound in medical devices and having direct experience in - Automated Infusion Ecosystem or similar is a big advantage.
- Dynamic in stakeholder engagement to effectively influence across functions and markets
- A passion for Marketing & Sales Strategy development and target setting and tracking and monitoring of business development
- Act with customer focus
- Drive ideas and change
- Appreciate and include different perspectives