SEM/ Performance Marketing Director

Kaliber Asia

Kuala Lumpur
Permanent
Full-time

13 days ago
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WHO ARE WE?Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.RequirementsABOUT THE ROLEWe’re looking for a director-level professional with over 8 years experience in the Performance Marketer vertical who will be accountable for our entire performance department. With a strong grounding in and deep understanding of the Digital Marketing world, you will be an effective strategist and fixated on driving performance in the team and for the clients. Being a tool-agnostic individual, you will be pushing boundaries and constantly refining strategies and tactics to achieve KPIs in a business-sustainable manner. You believe in our framework of delivering 1-to-1 user messaging through performance marketing tools and have a keen eye for both Brand (Creative) and Performance.RESPONSIBILITIESDelivery Management (40%)

Drive the Performance Team to achieve client KPIs
Directly contribute to the management of top tier clients
Maintain an overview of resourcing, budget pacing and goal pacing across all clients and teams
Own the performance and budget pacing of key accounts and drive the performance team to achieve KPI
Develop marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
Signs-off on media plans and performance roadmaps
Work closely with Data team on producing solutions that will drive the efficiency in reporting, insights and campaign management
Constantly reviewing the operation of the Performance Team and drive efficiencies in delivering significant impact
Review time tracking report to

Business Development & Commercial Management (30%)

Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
Secure account stability and profitability by ensuring client happiness in a business-sustainable manner
Develop best practices, processes, and SOP in delivering successful account management
Contribute to resource planning and business forecasts
Ensuring the team is delivering within the scope of work and managing scope-creep

Team Management and Development (30%)

Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
Lead and develop Performance Managers, and Performance Specialists
Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires
Conduct individual development plan and performance review with direct reports
Observe and coordinate training for development areas at an individual and team level
Be proactively involved in training and development of performance members; developing the skills of team through on-the-job coaching, support, and guidance
Ensuring the team’s adherence to the correct processes and following best-practice
Strong pulse on productivity (client hours bought vs actual delivery)

Ideal candidate:

8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
3+ year of people management experience
Proven track record in creating effective operations and driving significant impact in the management of paid campaigns
Strong entrepreneurial skills
Strong analytical skills
Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
Expert proficiency in Paid channels: Search, Social (Facebook, IG, LinkedIn, TikTok, etc), Programmatic, Video Ads, Display, and Email
Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
Excellent people leadership capabilities
Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
Comfort working in fast-paced geographically dispersed teams

Benefits

Hybrid-Remote team

Flexible working hours
Fast-growing startup company
Friendly work environment
Paid time off, including sick leaves and emergency leaves
Provision for company-owned laptop
Opportunities to develop into senior management roles
and more!

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!

Kaliber Asia